November 12th was our first Robin Redbreast Day
and Redbreast fans got involved by getting the message out.
It takes a flock, after all.
What is Robin Redbreast Day?
We wouldn’t be here without Robin Redbreast — who appeared through our Chairman’s binocular lenses in 1912, and inspired the name of our whiskey.
So, we created Robin Redbreast Day as a celebration of the common bird and a chance to raise money and awareness for Project Wingman — our joint mission with BirdLife International to keep the common bird common.
For our first year, our friend Chris O’Dowd jumped on board to help us out. We couldn’t have asked for a better wingman.
Even though the day has passed, here’s how you can still help:
- Simply watch and share our video with Robin and Chris O’Dowd, with every view triggering a 25 cent € donation to BirdLife International!
- Purchase one of our special Project Wingman Bird Feeder Bottles, with proceeds going to BirdLife International. Oh, and it’ll help you feed the birds over winter too!
Redbreast is all about sharing, so we’d love if you could #PassItOn
How Will Robin Redbreast Day
Help The Common Bird?
This is a day about ensuring birds like the Chaffinch, Starling, Barn Swallow, Wren and the Blue Tit maintain their “common” bird status.
To prevent such birds from becoming endangered, we have to think ahead. Our efforts will help safeguard habitats, educate, and monitor behaviour.
In year one, we were able to hit our donation target in 48 hours, thanks to Redbreast fans viewing and sharing our video with Chris O’Dowd.
For each view, a 25 cent donation to Project Wingman was made on behalf of Redbreast, reaching our €30,000 donation goal in 48 hours.
We can’t wait to find new and exciting ways to celebrate Robin Redbreast Day in future years, so circle the first Friday in November going forward.
Terms and conditions can be found here.
The Return Of The Project Wingman Bird Feeder Bottle
We’re thrilled to announce the release of more of our Project Wingman Bird Feeder Bottles, designed in partnership with Birdlife International.
A donation of €3 per sale will go to Birdlife International and their ongoing efforts. Even better, you’ll have a bird feeder that will help you lend a hand during the tough winter months.
Designed alongside Birdlife International, the bottle of Redbreast 12 features a copper casing that slides off the bottle and can be filled with bird feed and hung from a branch. So there’s something for your shelf, and something for your garden.
With your help, we’re hoping to raise €70,000 through the sale of the Bird Feeder Bottle.
To get your hands on one of these special bottles, hit ‘Buy Now’ below:
So, whether it’s buying an incredibly unique bottle or just watching a quick and humorous video, there’s different ways to help out.
Introducing the Treetop Sour:
A special drink for a special day.
Raising money and awareness for the common bird shouldn’t come without a glass being raised as well. We’ve created this special cocktail recipe for Robin Redbreast Day, but truly, it’s a great recipe to follow on any day of the year.
- 40ml Redbreast 12
- 25ml Lemon Juice
- 25ml Egg White*
- 10ml Creme de Apricot/Cucumber
- 10ml 2:1 Sugar Syrup
- 3 Dashes Orange Bitters
The definitive sour.
- Add the ingredients to your cocktail shaker. Dry shake. Then add cubed ice. And shake again.
- Fine strain your luscious liquid into a rocks glass full of more fresh cubed ice.
- The garnish with a mint. A cucumber slide. And serve.
Happy mixing, and if you’re up for sharing a shot of your creation, be sure to tag us.
BirdLife International: a bird’s best friend.
We’re thrilled to be in our second year working with BirdLife International.
Through Project Wingman, our ongoing partnership with BirdLife International, we’re proud to give Redbreast fans a chance to make a difference. BirdLife International has identified threats to familiar bird species, such as industrial farming, logging, invasive species, hunting & trapping, and climate change. They partner with solution-based organisations to help reverse the effects that humans have had on these species that are under threat.
BirdLife and its partners work in multiple ways to keep common birds common. One important way is by monitoring the conservation status of all birds for the IUCN's Red List of Species.
Only by immediately flagging when common birds begin to decline can they then initiate the conservation actions necessary to keep the population thriving. Around the globe they also work to protect the habitats where birds can thrive, whether that's forests, grasslands, the seas or wetlands. Like humans, birds need safe shelter from life's threats and hardships. And they work hard to protect those habitats in networks as birds know no borders - so each of the planet's eight major flyways are of critical importance as nature's networks. Finally, they work to reform and tackle those aspects of society's systems which threaten birds - this can range from making buildings bird-collision proof, to reforming industrial agriculture or deforestation, or siting energy infrastructure, both renewable and conventional, so birds are not placed in peril.
What will the donation from Redbreast fans lead to?
In the words of BirdLife International:
“Project Wingman is part of our broad and critical efforts to raise public awareness of the importance of birds and nature in general. Without public engagement supporting and caring about the diverse work we do, we cannot be as effective as we need to be. Campaigning on behalf of birds and biodiversity is considerably strengthened by Project Wingman and Redbreast Whiskey.”
Take a deeper look at BirdLife International here.
We’ve always had our eye on quality, but now we’re looking at quantity — of a different nature.
We’re now proud partners with BirdLife international — in a bid to keep the common bird common.
Since our Chairman first set his eyes on Robin Redbreast back in 1912 — and decided upon our name there and then — we haven’t looked back.
But now we’re casting our eye further afield to other common birds such as the chaffinch, starling, barn swallow, wren and the blue tit. Why? Because to prevent such birds from becoming endangered, we have to think ahead. Our efforts will help safeguard habitats, educate, and monitor behaviour. Fortunately you can help the common bird from the comfort of your own home— through some exciting initiatives we have to keep under our wing for now.
Given that it takes 12 years for our end product, it’s only fair that we use our spare time helping out the inspiration for where it all started.
Step-by-Step Guide to using your Redbreast Birdfeeder
Twist the base of the feeder off.
Slide out the bottle of Redbreast, that’s for you.
Clip the feeder back on to the base and fill up with bird feed from the top.
Secure the top of the feeder with the lid.
Here’s a snapshot of our feathered friends that need a hand, before they lose their “common” status.
Robin Redbreast1 of 6
Irish Name: Spideog
Scientific name: Erithacusrubecula
Bird Family: Chats
We can’t pick favourites, but where would we be without the Robin? Usually opting to nest within a well-concealed bank, or in ivy, it’s through protecting their natural habitats and by educating the public, that we’ll be able to leave their homes alone.
Blue Tit2 of 6
Irish Name: Meantángorm
Scientific name: Cyanistescaeruleus
Bird Family: Tits
Noisy to the ears and instantly recognisable to the eyes, the Blue Tit’s housing market is favourable, for now. Breeding in broad-leaved woodland, parks, and gardens; together with BirdLifeInternational, we’re making sure their options aren’t going anywhere.
Starling3 of 6
Irish Name: Druid
Scientific name: Sturnus vulgaris
Bird Family: Starling
The ever so-curious bird that you’ve been face to face with many times before. Commonly found feeding on scraps in the streets, we’re looking to safeguard their habitat —so they can instead forage on grassland in parks and gardens all over Europe.
Chaffinch4 of 6
Irish Name: Rí Rua
Scientific name: Fringilla coelebs
Bird Family: Finches
When it comes to Chaffinches, you’ll usually hear them before you see them. A regular visitor to woodland, farmland, parks and gardens across the continent; we want to ensure that their migratory movements continue —and they can continue to come and go as they please.
Wren5 of 6
Irish Name: Dreolín
Scientific name: Troglodytes troglodytes
Bird Family: Wrens
You might spot its distinct, cocked tail as it hops into its nest —a small, spherical ball of moss. Their breeding sites are often as hard to see detect as the bird itself; which is why, to better accommodate the Eurasian Wren, we’re looking to educate everyone.
Swallow6 of 6
Irish Name: Fáinleog
Scientific name: Hirundorustica
Bird Family: Swallows & Martins
A summer visitor to Europe, the swallow Barn Swallow decides to breed here; typically, in barns and other suitable buildings, before flying to the warmer climes of Africa once again. So, we’re educating the public to ensure that nests are protected, and our hospitality prevails.
What's to come
As we make whiskey, we’re also thinking up new ways to make a difference.
Watch this space for some exciting projects and initiatives soon to take flight.