Robin Redbreast Day

We’re Giving a Voice to the Birds this Robin Redbreast Day

In support of BirdLife International

What is Robin Redbreast Day?

We wouldn’t be where we are today without our namesake, the Robin Redbreast, so it’s only right that we return the favour. With global bird populations in decline, skies may soon be empty of melodies. If the birds disappear, the silence will be deafening.

To celebrate our little feathered friend, and raise awareness of the plight of birds, we partnered with BirdLife International and established Robin Redbreast Day back in 2021. So far, we’ve raised €250,000, but we’re just getting started.

Sadly, a decline in bird population is now a more pressing concern than ever with almost half of all bird species experiencing declines, and one in eight teetering on the brink of extinction.

Giving a Voice to the Birds

Robin Redbreast Day

This year, we’ve enlisted the help of Irish singer Cian Ducrot to help us give a voice to the birds. As our Robin Redbreast Day Ambassador, Cian delivered a one-of-a-kind wake up call – a popup concert at dawn on the streets of London – in a bid to highlight the loss of morning song.

At 8:15am on the morning of November 16th, Cian along with a full choir gave his voice to the birds in order to amplify the dawn chorus, which is sadly in decline with the loss in bird population across the globe.

Like and share the video on our social channels to help show support for this great cause.

Supporting BirdLife International

Robin Redbreast Day - Key Visual

This year, Redbreast is donating €100,000 to BirdLife International in their efforts to preserve the global bird population. But to really make an impact, we all need to work together. It’s not common knowledge that the global bird population is in decline.

You can help us by spreading the word online, sharing our Robin Redbreast Day posts on social media, talking to your family and friends about the plight of birds, and donating directly to BirdLife International.

The Redbreast Bird Feeder Bottle

Back for a fourth year, and this time in a festive green, we’re also happy to announce the return of our Redbreast Bird Feeder Bottle. A portion of all proceeds from the sale of the Redbreast Bird Feeder go to BirdLife International and its ongoing efforts to reverse the worrying trends in the global bird population.

Redbreast Bird Feeder

Developed in collaboration with BirdLife International, the Redbreast Bird Feeder boasts a striking copper casing with a green finish that easily slides off the bottle and can be filled with bird feed. Alongside each Birdfeeder comes a bottle of Redbreast 12, meaning you get a unique addition to your drinks cabinet and your garden. For a chance to purchase, click here.

Share and Donate

This Robin Redbreast Day, help us give a voice to birds. Share the story and help raise awareness about the plight of birds.

And, if possible, please donate directly to BirdLife International by clicking the link below.