November 17th is Robin Redbreast Day, and we’d like Redbreast fans to get involved. Just like our approach to birds – the more, the merrier.

What is Robin Redbreast Day?

We wouldn’t be here without Robin Redbreast – who appeared through our Chairman’s binocular lenses in 1912, and inspired the name of our whiskey. So, we created Robin Redbreast Day in 2021 as a way to raise money and awareness for the common bird. So far we’ve raised nearly €150,000, and our goal is to raise another €100,000 this year.

Nearly half of all global bird species are in decline, and the time to change their fortune is now. That’s why we created Robin Redbreast Day to help support our joint mission with BirdLife International to keep the common bird common.

We’re proud to have Chris O’Dowd back as our Robin Redbreast Day ambassador, helping raise much needed funds and awareness for the common bird. We couldn’t have asked for a better wingman, and his chemistry with Robin is undeniable. 

Like and share our video here and you can help keep the common bird common.

How Will Robin Redbreast Day Help The Common Bird?

This is a day about ensuring birds like the Chaffinch, Blackbird, Starling, Barn Swallow, Cardinal, Wren and the Blue Tit maintain their “common” bird status. To prevent such birds from becoming endangered, we have to think ahead. Our efforts will help safeguard habitats, educate, and monitor behaviour. 

And helping out is as simple as lending your eyes in order to lend a hand.

We’ve partnered once again with celebrated Irish actor and Redbreast fan Chris O’Dowd as our Robin Redbreast Day ambassador. If you’ve ever found the collective names of different bird species a bit perplexing, this video will be right up your alley – and it’ll raise money for the common bird at the same time.

Every time this quick and quirky video is liked or shared, a 25 cent donation to BirdLife International will be made on behalf of Redbreast, as we hope to reach our €30,000 donation goal. So simply give it a watch and a like, or pass it on to others… and let’s get those and donations flying. Terms and conditions can be found here.

The Redbreast Bird Feeder Bottle: The Red Remix

We’re thrilled to announce a new Redbreast Bird Feeder Bottle, reworked in partnership with Birdlife International. Proceeds from each sale will go to Birdlife International and their ongoing efforts. Even better, you’ll have a bird feeder that will help you lend a hand during the tough winter months.

Designed alongside Birdlife International, the bottle of Redbreast 12 features a red-finish copper casing that slides off the bottle and can be filled with bird feed and hung from a branch. So there’s something for your shelf, and something for your garden.

With your help, we’re hoping to raise €70,000 through the sale of the Bird Feeder Bottle.

To get your hands on one of these special bottles, visit here.

So, whether it’s buying an incredibly unique bottle or just liking or sharing a quick and quirky video, there are different ways to help out.

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Introducing the Flying Old Fashioned: A special drink for a special day.

Raising money and awareness for the common bird shouldn’t come without a glass being raised as well. So we’ve created this special cocktail recipe to help you celebrate Robin Redbreast Day wherever you are.

Ingredients:

  • 50 ml Redbreast 12
  • 50 ml Creme de peach
  • 5 ml 2:1 Sugar Syrup
  • 1 Dash Peychaud Bitters
  • 2 Dashes Orange Bitters

Method:

  1. Gently stir the finest ingredients in a mixing glass with ice
  2. Fill rocks glass with freshly cubed ice
  3. Strain into rocks glass
  4. Garnish with a long trimmed orange zest and serve
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BirdLife International: a bird’s best friend

Our partnership:

We’re thrilled to be in our third year working with BirdLife International. Through our ongoing partnership with BirdLife International, we’re proud to give Redbreast fans a chance to make a difference. BirdLife International has identified threats to familiar bird species, such as industrial farming, logging, invasive species, hunting & trapping, and climate change. They partner with solution-based organisations to help reverse the effects that humans have had on these species that are under threat.

BirdLife and its partners work in multiple ways to keep common birds common. One important way is by monitoring the conservation status of all birds for the IUCN’s Red List of Species. 

Only by immediately flagging when common birds begin to decline can they then initiate the conservation actions necessary to keep the population thriving.  Around the globe they also work to protect the habitats where birds can thrive, whether that’s forests, grasslands, the seas or wetlands. Like humans, birds need safe shelter from life’s threats and hardships. And they work hard to protect those habitats in networks as birds know no borders – so each of the planet’s eight major flyways are of critical importance as nature’s necklaces. Finally, they work to reform and tackle those aspects of society’s systems which threaten birds – this can range from making buildings bird-collision proof, to reforming industrial agriculture or deforestation, or siting energy infrastructure, both renewable and conventional, so birds are not placed in peril.

How is the money Redbreast is donating being spent? 

In the words of BirdLife International: “This partnership is part of our broad and critical efforts to raise public awareness of the importance of birds and nature in general. Without public engagement supporting and caring about the diverse work we do, we cannot be as effective as we need to be. Campaigning on behalf of birds and biodiversity is considerably strengthened by this partnership with Redbreast Whiskey.”

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Redbreast 12 Birdfeeder Bottle

We’ve got big news for fans of the Redbreast Bird Feeder Bottle.

It’s back, brighter and bolder than ever, with a striking red copper finish that’s sure to bring all the birds to the yard. Not only can you help feed your local birds in the tough winter months, but proceeds from every bottle sold goes toward BirdLife International, and their critical efforts to reverse the worrying trends in the global bird population.

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